“CROWN EFFECT…His Hue, Their Truth celebrates the emotional and cultural impacts of headwraps while challenging modern day perceptions of masculinity.”
Happy Juneteenth! Thanks for stopping by and checking out CROWN EFFECT!
Shooting began in early June, and we’ve been working around the clock to ensure the project’s completion.
Without further ado, enjoy the first iteration of CROWN EFFECT below!
BACKGROUND
Near the late 18th century, head coverings were imposed on enslaved black women as a method of control. These head coverings were used as mental weapons, to further strengthen the agenda of white supremacy. While their male counterparts were forced to wear hats, enslaved women were required to wrap their hair. Remember, slaves were considered cattle or “non-human.” To their masters, they were representations of inferiority, subordination, and poverty.
In time, the headwrap went through a period of reclamation. Once known as a status of inferiority, these enslaved women found alternative ways to express themselves. The headwrap created a space for identity, empowerment, and community. Black women found ways to become “human” and individuals once again.
In 2021, head coverings are still being wrapped today. While considered powerful symbols of independence and creativity, they’re valued by many cultures and communities across the world.
THE PROJECT
The goal for this project was to feature a diverse group black men wearing headwraps. A combination of solid and bright colors were incorporated to broaden the stereotypical, gender based misconceptions associated with masculinity.
Helen from Wrap & Sip styled each individual head covering!
THE HEADWRAPS
Speech: Malcolm X
Music: “Wish I didn’t Miss Y0u,” by Angie Stone and “U.N.I.T.Y,” by Queen Latifah
Shot by: Bryce Lennon and Juswis
Location: Fashion District – Philadelphia, PA
ACKNOWLEDGEMENTS
We would like to personally thank all the participants. In addition, we would like to acknowledge Helen from Wrap & Sip for her contributions and conceptualizing the project. Leave some comments below, and we hope to catch up soon!
Photography: Bryce Lennon and Jus
Location: Fashion District – Philadelphia, PA
Participants: Adonis, Bryce Lennon, DJ NEXT, DJ Waters, Isaac Breese, Jus, and Kristin
